Urban: style with an edge

The Urban range has been designed to give you the tools you need to craft styles that are as unique and experimental as you are. We know that you don’t subscribe to a particular scene. You take your inspiration from wherever it comes, and you mix it up to create a look that can only be described as authentic. You’re the sort of guy that inspires others. We know that others copy your look – and imitation is the sincerest form of flattery. 

There are many ways that you can express yourself, from your threads to your dreads. Whatever way you choose, the Urban range is flexible and versatile, and allows you to create a look that’s unique to you. The range is also durable. The city can be a tough catwalk, but Urban products can take whatever your life throws at them. 

You’re not one to be controlled by the time of day. You live your life by your own clock. The Urban range has been created to make sure you look and smell your best at all times of day. They’re about helping you thrive, so you’ll feel exceptional, whether you’re getting up at sunrise, or just getting in… 

The Tobacco & Amber deodorant stick gives you an all-day scent that’s smoky and slightly sweet. It reflects a life that’s less ordinary, more extraordinary. The Messy Look: Flexible Paste and Messy Look: Matte Gel help you experiment with different styles, and allow you to create looks that allow you stand out from the crowd and walk with confidence.