PETA  APPROVAL

Axe (or Lynx as it’s known in the UK) has officially gained PETA approval. This means that PETA’s logo will begin to appear on Axe products next year, as independent recognition that Axe does not conduct or commission any animal tests on ingredients or finished products, and that the brand pledges not to do so in the future.

This is an excellent achievement. Axe now joins more than 20 PETA approved Unilever brands, and reinforces our longstanding commitment to ending animal tests.