The Benefits of a Cold Shower

THE BENEFITS OF A COLD SHOWER

• Hot doesn't always equal happy. Is there any better feeling than a long, hot shower on a freezing cold day? Probably not. But it turns out that turning down the heat may help your happiness. Ok, so you probably won’t be overly happy when you first get into a cold shower. Or even 30 seconds into a cold shower. But a rush of cold water has been proven to help improve your mood (yeah, we weren’t that convinced either but it’s science baby).

• Get that blood flowing. When the cold water hits your skin, your body tells itself to stay warm and triggers your metabolism to heat you up and get that blood pumping. The good news is that this helps you keep healthy and fit; the bad news is that you can’t use it as an excuse to skip leg day. Sorry guys.

• Feel focused and fresh. Hot showers help you relax and loosen up your muscles – but this can make you feel less focused. One of the benefits of a cold shower in the morning is that you can start your day focused, alert, and ready to go no matter what. For extra refreshment in the shower, choose a body wash with a fragrance designed to keep you feeling and smelling great.

• Soothe your skin. Ever come out of a hot shower with skin that feels a bit itchy? This is because hot water can strip away skin’s natural oils that keep your skin happy and hydrated. Turning the temperature down can help you keep this moisture, as well as tightening your pores – so you’ll be feeling and looking great when you leave the shower. Win-win.

• You sound pretty hardcore. Ok, so this one isn’t a science-y benefit but taking an ice-cold shower has got to make you closer to a Navy SEAL or something cool like that, right? Oh, there’s an intense training program too? Alright, never mind.

ALUMINUM-FREE DEODORANT FORMULAS TO TRY

You’re not going to believe how good a deodorant formulated without aluminum can make you smell. The high-definition fragrances are going to blow your mind like the ending of Inception x1000. Whilst we’ve got a range of aluminum-free deodorants for you to try, here are some of our favorites:

• AXE Phoenix. The classic that keeps you smelling epic for 48 hours. Covering you in a high-definition scent that’ll leave you feeling like a Greek God. If you’ve tried it, you already love it. If you haven’t – it’s time to meet the legend.
  
• AXE Apollo. This deo-stick will have you smelling like a million dollars.  48-hour odor protection – hold the aluminum. And that HD scent of crushed mint and rosemary will make you smell irresistible.
• AXE Skateboard & Fresh Roses. Confidence means having nerves of steel and staying ice cold when you’re about to send that risky text or try a Hail Mary in the fourth quarter. Grab a stick and smell awesome for 48 hours.

With those options to pull off the bench, you’re always going to be able to score a winner when you need it most. Why use aluminum-free deodorant? Well, it's all about having a choice, and with AXE, you've got plenty.

So, get out there and push what you can do for 48 hours; with a high-definition scent by your side, you'll be smelling ready for whatever the day holds.