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SMELL AS FRESH AS NATURE.

AXE New Fresh Collection

With 100% natural origin scent, our new Fresh Collection will get you ready to pounce on every opportunity life sends your way. Whether you prefer tropical, beachy or minty scents, we've got you covered.

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New. Natural. Irresistible.
NEW AXE FRESH COLLECTION

100% NATURAL ORIGIN SCENT.

Refreshing body washes. Long-lasting deodorants. Four natural origin fragrances. A new approach, the same Axe effect.

SEE DEODORANT 100% NATURAL ORIGIN SCENT.
KEEP IT FRESH
OUR MOST NATURAL COLLECTION TO DATE

SMELL FRESH ALL DAY

Our aluminum and paraben-free deodorant sticks bust odor for 48 hours. Our plant-based men's body wash is formulated with natural cleansers. Defeat odor, smell refreshed.

SEE BODY WASH SMELL FRESH ALL DAY
5 tips for choosing the best deodorant
Natural Living

5 tips for choosing the best deodorant

TFW you need back-up

A good deodorant is like your best friend – it’s got low-key your back, no matter what. So here’s how to choose the right one

Read more 5 tips for choosing the best deodorant
10 natural grooming tips
Natural Living

10 natural grooming tips

Kinda new to this whole grooming thing? Ok, we’re gonna level with you. There’s a lot of advice out there. It can be overwhelming.

If you want a natural glow-up that’ll get you feeling and looking great, you’ve come to the right place. Bonus: no fancy products needed.

Read more 10 natural grooming tips